In November 2025, Canadian women's wellness intimates brand Huha Wear Inc. secured CAD 20 million in funding led by District Ventures Capital. This investment marks the largest deal ever tied to CBC's "Dragons' Den" in its 20-year history, underscoring strong investor confidence in the health-first underwear segment.

Founded by Alexa Suter after her own experience with recurring health issues, Huha's core product line, Mineral Undies™, combines breathable, tree-derived fibres (like TENCEL™) with liners infused with antimicrobial zinc oxide. The brand is positioned at the intersection of comfort, wellness, and everyday wear. The new capital will be used to accelerate product innovation and expand into new markets.