In a strategic move to expand into emerging markets, the Jinjiang Slippers Association recently led a delegation of 15 member companies to the "Jinpin Overseas" West Africa Procurement Fair in Nigeria. This collective "group going global" approach proved highly successful.

The participating enterprises achieved remarkable results, with intended transaction volumes exceeding $5.8 million and on-site actual transactions reaching $1.35 million. By showcasing hundreds of novel and well-made slipper designs tailored for the African market, the companies effectively connected with numerous high-quality potential clients. One company alone reported intended transactions of $800,000, far surpassing expectations.

This initiative is a significant step for "Jinjiang Manufacturing" in deepening Belt and Road cooperation and strengthening its footprint in global emerging markets.